Unlike other social media platforms which allow politicians to speak directly to their constituents (even if that dialogue is limited to 140 characters), Pinterest deals mainly in images. While that in and of itself may make it seem like a poor candidate for political social media, many experts disagree. According to Zach Cole of social media agency Attention Span Media, a media company that has worked on several political campaigns to date,
“Voters and potential voters will appreciate engaging content that relates to them and their community. Ideally, share something they’d be interested in repinning on their own page.”
Be thankful for waking up each day and being capable of pursuing your dreams make each day better than the next! #MotivationalMonday
— Barbarasharief (@bestmom39) August 7, 2017
Intended to be an interactive mood board, Pinterest offers a resource rarely seen on other social media platforms; the ability to easily save properly sourced information. In effect, it becomes a way for people to organize their experiences on the internet and save the things they like for later use.
Pinterest can also be used to interact with the community at large. Broward County Mayor Barbara Sharief has recently set up her own Pinterest account in order to help establish Broward County’s reputation across the nation as the trending technology hub and subtropical paradise. On her Pinterest account, she promotes local restaurants, businesses, and attractions on a global platform. With Pinterest’s feature to grab a related photo and add a quick snippet of context, Pinterest becomes an invaluable way to display everything Broward County has to offer in one place.
In addition, the site’s organizational abilities allow for specific issues to be focused on. A visual and emotional way to connect to issues as well as having an immediate source for more information, Pinterest is a great platform for anything from current elections to Inspirational Leaders or political cartoons to local rally information. Connecting to your audience and your community has never been easier!